Search Engine Optimsation - SEO
Search Engine Optimisation (or SEO) for short, is all about making your website as friendly as possible to the search engines so they will rank your website as high as possible when a visitor types in certain keyword.
In essence, it’s a popularity contest. But how do you make your website popular? There are lots of things you can do, but here are a few main points.
Optimse your website, choose keywords, add META tags and make sure it has plenty of content
Improve your popularity by linking external websites to yours - each count as a vote
Engage, build trust and show how awesome you are on the social media platforms
On Page Optimisation
What on earth does that mean? Well it means making your website as perfect as possible for the search engines that visit it. So make sure you have a strong navigation, plenty of content, mention your keywords lots of time (not too much though) and making sure you have special tags on the page that the search engines really like such as META and H1.
Off Page Link Buiding
If you have a number of competitors in your local area, with similar services and similar websites, how do the search engines know who to put top and who to put down at the bottom of their listings? Well what they do is look at how many links each site has pointing at them as that is a good indication on how popular the site is as each link sort of acts like a vote. It’s a bit more complicated than that, but it’s a way to think about it.
With Facebook and Twitter you can show that you are active, post about your products and services and also interact with your customers. Search engines also love this and will give you a little nudge up their rankings.
So How Can Way Fresh Help?
SEO can bit a huge minefield as one wrong move and the search engines can penalise you and rocket you down their rankings. At Way Fresh we can handle all of your SEO so you can focus on running your own business and our SEO Specialists will work their magic to get you as high up the search rankings as possible.
We Offer Two Packages
FreshSummit – This is our custom made package and is best if you want to compete with the big boys at the top end of the rankings. We look at the best keyphrases you wish to be found for, analyse your competitors, optimise your website and then plan out a link building campaign which will get your website rocketing up the search engine rankings. This plan has a monthly charge and all depends on how competitive your marketplace is. We will also supply ranking reports to show how you have improved each month.
FreshBoost – For smaller budgets, or if you have just launched a new website and want to give it a boost up the rankings, this is a great place to start. For a fixed fee we will optimise and promote your website over a 3 month period sending it on its for your customers to find.
We didnt know what we wanted initially - then we met Way Fresh
It seems rare these days to find a team of people who are genuinely focused on achieving the exacting standards Way Fresh strive to achieve. From the very first meeting with the team, I found them very personable and easy to work with, as well as very accommodating to change throughout the design phase of the build. This was important as we didn't know exactly what we wanted and how to create it. Simon and his team came up with excellent ideas and functional solutions to suit us and I would highly recommend them to any business. The quality of their work speaks for itself.
Daniel Moore - Cullercoats Chiropractic
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