Ecommerce and retail websites

Do you need

To sell more products and generate more website traffic?

Retail websites

21% of sales are made online with this expected to rise to 95% by 2040

Websites For Retail

With an incredible amount of choice in the online marketplace, buyers are becoming quite savvy and will do plenty of research on a product and the retailer before making an online purchase. But with this much competition how can you make sure your product gets in front of the right buyers and then convince them to buy from you?

A custom built website from wayfresh can help showcase your products, provide all the key information they will need, build trust for your store and help facilitate the journey through to a purchase.

More Product Sales

Although the aim of an ecommerce website is to primarily sell products, there are so many other features to consider. 38% of buyers will leave a website if they find it unattractive as they tend to lose trust if it is not high quality. Therefore it's crucial that your website is well designed and your products are easy to find and have plenty of images, video and content.

However most buyers tend not to make a purchase on the first visit to your website. Creating tactics such as timed offers, discounts, cross selling and newsletter signups will tease your customers into a return visit and will also help you capture their contact information.

Increase Website Traffic

It's great having an amazing product, but not so great if no one knows about it. Working with wayfresh we can help raise awareness of your brand and products and help turn visitors into customers and promoters. Each campaign is different, but through using a mixture of content marketing, newsletters, Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media marketing we can help build website traffic and generate interest in your product.

We'll can also integrate a feature called remarketing to help showcase recently viewed products when your customers visit other websites to always keep you in mind.

Shopify official partner

Shopify Partner

wayfresh are an official Shopify Partner and develop all of our e-commerce websites using the immensely powerful and robust environment. Shopify is the world's leading multi-channel commerce platform, powering more than 400,000 businesses who have collectively sold more than $34 billion worth of products online or in-person.

  • Testimonial from Kevin Johnston - Northern Star Jewellery

    Kevin Johnston - Northern Star Jewellery

    After an initial meeting with Steve from Wayfresh, I sensed that he was the right person to build my new website. He was attentative to my design ideas, my thoughts and how I envisaged the site to be, however, with his experience and expertise, he improved upon my ideas and as a result I now have a fully functioning e-commerce site that has began to pay for itself!! Steve supported my learning throughout the development of the site process, knowing I would soon need to be conversant with site operation!! I am now quite able to do what I need to do to mange and operate the site and should I need support I know that Steve is there to support. Overall, I am very pleased!!!!

  • Testimonial from Danny Ponton - Apex Professional Fitness

    Danny Ponton - Apex Professional Fitness

    After being let down by a previous company for a new website I was recommended Way Fresh by one of my clients. It was the best decision I made asking them to design a new website for the company. One initial consultation and Simon and Steve took everything on board and delivered as promised. I needed professionalism and a fast acting service which actually got back to my e-mails when I asked a question, I basically needed a top level service!! I work quite unsociable hours at times so I needed things to be done without any added pressure on myself. In the end I finally got the website I was looking for thanks to Simon & Steve. I would only ever recommend a service that I had 100% faith in, and I would without question recommend Way Fresh, I guarantee you won't be disappointed.

  • Testimonial from Ricky Mcdonald - RLM Windows Doors Conservatories

    Ricky Mcdonald - RLM Windows Doors Conservatories

    Since starting my business I have always had what I thought was a good web site, we used to create the pages and load the content ourselves. Then one day I realised that although the web site might of had the right information (the page layouts, how they worked, how they looked and how the loaded were all wrong). Then i met Way Fresh.

Business Intelligence

Websites and digital marketing are a crucial investment for retail and ecommerce websites in order to grow, but it's also vital to know what is working and what isn't. With our business intelligence we show which products receive the most hits and viewings, how many sales each events receive, what your visitors are searching for and what platforms are driving the most traffic to your website.

With the use of heatmap technology we can also monitor how your visitors interact with your site and adjust pages and call to actions based on the feedback.

Online shopping websites
Website heat mapping tools to improve conversions

Web Page Heat Map

Fully Managed Service

When we launch your website, it's just the beginning of the journey. Using business intelligence and heatmaps we will ensure your website is always performing optimally.

With technology and the marketplace constantly changing, it's important that your website also adapts to maintain your business growth. We will regularly suggest ideas for new sections, content or even recommend campaigns for improved social media engagement with your customers.

All our websites are monitored 24/7 and with our legendary support, should you have any questions we are always a phone call or email away.

Let's discuss how we can
help your business succeed

Tell us about your project and we will be in touch