Websites For Retail
With an incredible amount of choice in the online marketplace, buyers are becoming quite savvy and will do plenty of research on a product and the retailer before making an online purchase. But with this much competition how can you make sure your product gets in front of the right buyers and then convince them to buy from you?
A custom built website from wayfresh can help showcase your products, provide all the key information they will need, build trust for your store and help facilitate the journey through to a purchase.
More Product Sales
Although the aim of an ecommerce website is to primarily sell products, there are so many other features to consider. 38% of buyers will leave a website if they find it unattractive as they tend to lose trust if it is not high quality. Therefore it's crucial that your website is well designed and your products are easy to find and have plenty of images, video and content.
However most buyers tend not to make a purchase on the first visit to your website. Creating tactics such as timed offers, discounts, cross selling and newsletter signups will tease your customers into a return visit and will also help you capture their contact information.
Increase Website Traffic
It's great having an amazing product, but not so great if no one knows about it. Working with wayfresh we can help raise awareness of your brand and products and help turn visitors into customers and promoters. Each campaign is different, but through using a mixture of content marketing, newsletters, Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media marketing we can help build website traffic and generate interest in your product.
We'll can also integrate a feature called remarketing to help showcase recently viewed products when your customers visit other websites to always keep you in mind.
wayfresh are an official Shopify Partner and develop all of our e-commerce websites using the immensely powerful and robust environment. Shopify is the world's leading multi-channel commerce platform, powering more than 400,000 businesses who have collectively sold more than $34 billion worth of products online or in-person.
Northern Star Jewellery
After an initial meeting with Steve from wayfresh, I sensed that he was the right person to build my new website. He was attentive to my design ideas, my thoughts and how I envisaged the site to be, however, with his experience and expertise, he improved upon my ideas and as a result I now have a fully functioning e-commerce site that has began to pay for itself!! Steve supported my learning throughout the development of the site process, knowing I would soon need to be conversant with site operation!! I am now quite able to do what I need to do to mange and operate the site and should I need support I know that Steve is there to support. Overall, I am very pleased!!!!
Kevin Johnston - Director
Websites and digital marketing are a crucial investment for retail and ecommerce websites in order to grow, but it's also vital to know what is working and what isn't. With our business intelligence we show which products receive the most hits and viewings, how many sales each events receive, what your visitors are searching for and what platforms are driving the most traffic to your website.
With the use of heatmap technology we can also monitor how your visitors interact with your site and adjust pages and call to actions based on the feedback.
Web Page Heat Map
Fully Managed Service
When we launch your website, it's just the beginning of the journey. Using business intelligence and heatmaps we will ensure your website is always performing optimally.
With technology and the marketplace constantly changing, it's important that your website also adapts to maintain your business growth. We will regularly suggest ideas for new sections, content or even recommend campaigns for improved social media engagement with your customers.
All our websites are monitored 24/7 and with our legendary support, should you have any questions we are always a phone call or email away.
Let's discuss how we can
help your business succeed
Tell us about your project and we will be in touch