Choosing a web agency

Friday, 19 May 2017

Choosing the right web design agency in Newcastle can be a daunting task, especially if you're not familiar with the ins and outs of website design. Your website is often the first impression potential customers have of your business, so it's crucial to get it right. In this guide, we'll walk you through the essential steps to find the perfect Newcastle web design agency for your needs. We'll keep things simple and jargon-free, ensuring you feel confident in making the right choice.

1. Understanding your goals

Determine your requirements

Before you start looking for a Newcastle web design agency, it's important to know what you want your website to achieve. Are you looking to generate leads, sell products online, or provide information about your services? Having clear goals will help you communicate your needs to potential agencies and ensure they can meet your expectations.

Identify your budget

Web design can vary significantly in cost, depending on the complexity and features you need. Establish a budget early on to avoid wasting time on agencies that are out of your price range. Remember, the cheapest option isn't always the best. It's about finding the right balance between cost and quality. Newcastle web agencies offer a wide range of pricing options, so make sure you choose one that aligns with your budget.

2. Researching potential agencies

Look for local expertise

Choosing a local Newcastle web design agency has several benefits. They will understand the local market and can meet with you face-to-face. Look for agencies that have a strong presence in Newcastle and have worked with local businesses. Local expertise ensures that the agency can provide insights specific to your target audience and region.

Check their portfolio

A web design agency's portfolio is a window into their capabilities. Review their past projects to see if their style aligns with what you are looking for. Pay attention to the functionality, user experience, and design quality of the websites they've created. A diverse portfolio demonstrates that the agency can handle different types of projects and industries.

Read client testimonials and reviews

Client testimonials and Google reviews Google reviews can provide valuable insights into an agency's reliability and quality of service. Look for reviews on independent platforms like Google My Business or Trustpilot. Don't just rely on testimonials featured on their website, as these will naturally be positive. Genuine feedback from past clients can give you a clearer picture of what to expect.

3. Evaluating their approach

Assess their communication

Good communication is key to a successful web design project. From your initial contact, pay attention to how responsive and clear the agency is in their communication. Do they listen to your needs and ask relevant questions? An agency that communicates well, asking lots of questions, will likely understand your needs better and deliver a website that meets your expectations.

Understand their process

Every agency will have its own process for designing and developing websites. Ask them to walk you through their process, from initial consultation, visuals, demo to final launch. Understanding their workflow will give you an idea of how organised and efficient they are.

3. Their digital service

Evaluate their creativity

Creativity is a key component of effective web design. Look for an agency that demonstrates innovative thinking and creativity in their portfolio. A unique, visually appealing website can set you apart from competitors and make a lasting impression on visitors. Be careful as some agencies use templates which means that other websites will also have a similar style as yours. (By the way, wayfresh design everything from scratch to ensure your website is unique to you).

Do they do everything in house

Some agencies outsource parts of the website such as the design, development, copywriting or digital marketing. It's not uncommon as some tasks don't require a full time person in the company, but it's worth finding out.

Digital marketing knowledge

Search Engine Optimization (SEO) is vital for your website's visibility on Google. A competent web design agency should have a basic understanding of SEO principles and incorporate them into your website design. This includes optimising page speeds, using proper heading structures, and ensuring your site is crawlable by search engines. Effective SEO can significantly enhance your site's ability to attract organic traffic.

4. Technical considerations

Mobile responsiveness

In today's digital age, having a mobile-responsive website is crucial. Ensure that the agency has experience in creating websites that work seamlessly across different devices and screen sizes. A good web design agency will prioritise mobile responsiveness and ensure your site looks great on smartphones and tablets. This is essential for providing a positive user experience and improving your site's search engine rankings.

Content Management System (CMS)

You will want the ability to update key information on your own website so you arent badgering

5. Post-launch support

Ongoing maintenance and support

Launching a website is just the beginning. Websites require regular updates and maintenance to ensure they run smoothly and securely. Ask potential agencies about their post-launch support services. Do they offer maintenance packages? How do they handle technical issues or updates? Knowing that you have reliable support will give you peace of mind.

5. Making the Final Decision

Compare Proposals

After you've narrowed down your options, request detailed proposals from the agencies. Compare them based on their approach, timeline, and cost. Don't be afraid to ask questions if something isn't clear. A detailed proposal will give you a better understanding of what to expect and help you make an informed decision.

Trust Your Instincts

Finally, trust your instincts. Choose an agency that not only meets your technical requirements but also feels like a good fit culturally. You'll be working closely with them, so it's important that you feel comfortable and confident in their ability to bring your vision to life.

6. Common Concerns When Choosing a Web Design Agency

Fear of Hidden Costs

One common concern when choosing a web design agency is the fear of hidden costs. Make sure the agency provides a transparent pricing structure. Ask for a breakdown of costs and what is included in their services. Clarifying these details upfront will help avoid any unpleasant surprises down the line.

Doubts About Quality

Quality can be a major concern, especially if you're not familiar with web design. Look for agencies that offer guarantees or have a satisfaction policy. This can give you peace of mind knowing that the agency stands behind their work and is committed to delivering a high-quality product.

Uncertainty About Timelines

Timelines can often be a sticking point in web design projects. Ensure that the agency provides a realistic timeline for your project and is transparent about their availability. A good agency will set clear expectations about the project duration and keep you informed about any potential delays.

7. Additional Tips for Choosing the Right Web Design Agency

Consider Their Technical Skills

Beyond basic web design, consider the technical skills of the Newcastle web design agency. Do they offer custom development services? Can they handle complex functionalities like e-commerce systems, booking engines, or integrations with other software? A technically proficient agency can provide more tailored solutions that fit your specific needs.

Ask About Their Experience with Your Industry

Experience with your specific industry can be a significant advantage. An agency that understands the nuances and challenges of your industry will be better equipped to create a website that resonates with your target audience. Ask for examples of past work in your field to gauge their expertise.

Inquire About Their Team

A successful web design project often involves a team of professionals, including designers, developers, content creators, and project managers. Inquire about the team members who will be working on your project and their respective roles. A well-rounded team with diverse skills can ensure a comprehensive approach to your website design.

Test Their Previous Work

Before making a decision, take some time to test the websites the agency has designed. Navigate through them, check the loading speeds, and assess the overall user experience. This hands-on approach can provide valuable insights into the quality of their work and how well it aligns with your expectations.

8. Final Thoughts

Choosing the right web design agency in Newcastle doesn't have to be overwhelming. By understanding your needs, researching potential agencies, evaluating their approach, and considering technical aspects, you can find an agency that meets your requirements and aligns with your vision. Remember to trust your instincts and choose a partner who communicates well and understands your business goals. With the right Newcastle web agency by your side, you can create a website that not only looks great but also helps your business thrive online. Suggested Image: A happy business owner in front of a newly launched website. By following these steps, you'll be well on your way to finding the perfect Newcastle web design agency to bring your online presence to life. Good luck!