Websites for Leisure Clubs
One of the main focuses for a fitness or health club is to attract new members on monthly membership plans. With so much competition from the national brands down to the independent local clubs, you need to stand out from the crowd and be the preferred choice.
A unique website from wayfresh can help showcase your outstanding facilities, drive traffic to your club website and turn visitors into customers.
How is your fitness club different from the rest? A gym or health club membership is typically a lifestyle choice and your website should appeal to the emotional side of your visitors. We will help to create a visual website that showcases your club with enticing content, photography and video, showcasing the stories and successes of your current customers and the benefits of using your club.
For those customers not ready to commit we can help introduce keep warm tactics to help keep you in mind.
Gaining new memberships is only part of the challenge, keeping your customers motivated towards their health goals and continuing to use your club is another. With New Year resolutions and seasonal trends initially increasing your membership, how can you continue to encourage your new and existing customers to maintain this lifestyle?
Using newsletters and a content strategy you can keep your customers motivated and informed with training techniques, nutritional tips, latest news from your club and special offers.
Mosaic Spa & Health Clubs
Way Fresh have delivered again for Mosaic Spa & Health Clubs with the creation of our new Shrewsbury Club website. Our old site was not interactive enough and didn't encourage our members or potential members to connect with us online. We didn't feel it reflected the quality and services found at The Shrewsbury Club. Way Fresh have transformed our online presence with the launch of the new site ticking all of the boxes for us as a company for what we need from a health club website and also giving us a much needed “easy to use” CMS system which we did not have before. We are already seeing the benefits with more online enquiries and great feedback from our members. The guys consistently deliver and that is why this is our third project with them! We are looking forward to many more. Fantastic stuff, thanks to the whole team.
Dave Courteen - Managing Director
Websites and digital marketing are a crucial investment for fitness clubs in order to grow, but it's also vital to know what is working and what isn't. With our business intelligence we show which pages receive the most hits and viewings, how many enquiries each offers receive, which type of newsletter articles are working the best, what your visitors are searching for and what platforms are driving the most traffic to your website.
With the use of heatmap technology we can also monitor how your visitors interact with your site and adjust pages and call to actions based on the feedback.
Web Page Heat Map
Fully Managed Service
When we launch your website, it's just the beginning of the journey. Using business intelligence and heatmaps we will ensure your website is always performing optimally.
With technology and the marketplace constantly changing, it's important that your website also adapts to maintain your business growth. We will regularly suggest ideas for new sections, content or even recommend campaigns for improved social media engagement with your customers.
All our websites are monitored 24/7 and with our legendary support, should you have any questions we are always a phone call or email away.
Let's discuss how we can
help your business succeed
Tell us about your project and we will be in touch