firstdirect Arena

Wednesday, 11 September 2013

The first direct arena is a new 13,000 capacity, purpose built venue in the UK and as it was brand spanking new, it didn't have a website.

Step in Way Fresh to help launch the new arena into a new era of awesomeness.

With all arena websites 99% of site visitors are there to find out who is playing and to book tickets, so we focused the whole site around this.

We channeled the home page to show the new events on a nice big slider to give impact and teased the latest events in a cheeky list.

Full events were then showcased in their own section with full event view pages before linking off to their ticket provider for buying tickets.

The arena also have their own CMS based on our very own Fresh Admin in order to power the remainder of the site.

Visit the website at