We get quite a bit of repeat business from clients that explore new markets and business ideas over the years, Eyeworks is a great example of this.
Way Fresh delivered a website for the owners of Eyeworks a year ago for a different business venture which had since been sold on. The client had decided to move back to their core business of Optical and Contact Lens treatment. Eyeworks was born and Way Fresh was asked to deliver the website to go along with the opening of brand new modern Opticians in Whitley Bay.
The shop has all of the latest equipment and has been presented to a very high standard, so we were tasked to give the website the same pizazz as the store!
We sat with the client and went through sites they liked and what they wanted to offer on the site, although technically more of a brochure website there was quite a lot of information to get across and we also needed to incorporate a 3rd party online booking system.
We went off and did a visual for the site based on ‘clean and crisp’ which we get asked to do a lot, we agreed though that for this service sector that was the only real approach that would match the store and give the website the look and feel it needed to have.
Eyeworks Opticians and Contact Lens centre are now the super happy owners of a custom fully responsive website with animation and a main slider to showcase offers etc. We were keen to show they have free parking and so this was dotted around the site along with using the stunning images of the interior of the shop where ever we could!
The online booking system is 3rd party however the styling used on this area fits nicely with the website (something not all sites do) giving users a clean online booking experience when booking eye tests and contact lens fittings.
Visit the website at www.eyeworksoptical.co.uk
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