Paul Airey - Estate Agent

Friday, 24 June 2016

Paul Airey is a Sunderland based estate agent that wanted to reinvigorate their online business as their current website, although recently reworked, was not giving them the look or online enquiries that they wanted. So in came the Way Fresh team.

Initially we took a look at how Paul Airey was using the website and the Vebra Alto property feed that populated their sales and lettings. Way Fresh then started to plan out the back end of the site and began visual work on the look and feel of the front end.

The homepage needed to get users immediately into a search for property to buy and let as opposed to the more traditional approach of showcasing the company and their values or background. The page then flows down nicely introducing the team and brings in calls to action for people to get a free valuation which is a big part of driving new instructions.

The property admin runs off our custom made Fresh Property platform which imports property information direct from Vebra. This allows us to present the property information in a more attractive way within Paul Airey's brand.

The feed runs on an automatic schedule and also provides a full administration suite if you need to make a quick change.

The site is a fully CMS based solution running on our Fresh Admin content management system allowing full customisation of sections and pages. We also have a snippets bank that allows the use of calls to action on various pages to point users towards contacting or getting a valuation.

Visit the website at:

If you are an estate agent looking to bring in more leads and business, then why not see what Way Fresh can do for you.