Way Fresh have been looking after SMG websites for a few years now and we have deployed quite a few of the key arena and theatre websites for their venues around the UK. York Barbican was using an old style site that was struggling to integrate with their Tessitura event ticketing outlet, the tickets system sits separate to their website and has to remain that way. Way Fresh were tasked with creating a new website that was in keeping with some of the other venue sites that we had already deployed which would save time and development costs.
We developed the website in a way that we have done for sites such as Metro Radio Arena which uses a hybrid CMS allowing control of some pages but leaving the ones that are not changed often to be static, the slider on the homepage is a dynamic element that the Barbican had to have and needed control over the content.
The key thing with this site is to get the users to find tickets and purchase as soon as they can, the sales side of the venue is the most important and so the rest of the website doesn’t get in the way of this. The pages have minimal content on and don’t clutter the user with information, bold purple and blues give the site a look in keeping with the York Barbican building.
Overall we have created an inviting informative site that doesn’t detract from the sole purpose of what 90% of users want and that is to book tickets and find out what’s up and coming next!
Visit the website at www.yorkbarbican.co.uk
If you like to speak to Way Fresh about your next web project then please give us a call on 0191 244 9976 or get a quote.
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